DevRel

Building an Effective Developer Marketing Plan

Practical steps to authentically and effectively reach developers.

A Practical Guide to Developer Journey Analysis

How to analyze and improve the developer journey.

How to Create Developer Personas that Actually Work

Target the right developers with your developer motion.

Building a Developer Motion

How to build and drive developer adoption, from personas to marketing.

Growing Your Career as a Developer Advocate

How do you know if you're making progress in your career as a dev advocate? How do you grow and succeed?

Setting Quarterly Goals as a Developer and Developer Advocate

How do you set goals as a developer or developer advocate?

How to Be a Great Podcast Guest

'Just act natural' is terrible interview advice. In this article, I'll give you some practical advice on how to sound natural and prepared for podcasts.

How to Start Doing Dev Rel Right Now

You don't need a title to start doing dev rel work.

How to Become a Developer Advocate

How do I become a developer advocate? In this article, you'll learn what employers are looking for in a dev advocate, red flags to avoid, and the dev rel career ladder.

What is a Developer Advocate?

In this article, you'll learn what a developer advocate does and what their daily responsibilities are.

What is Developer Relations?

What is developer relations?

Leveling Up Your Developer Career with Ambassadors Programs

Ambassadors programs are great ways to level up your career as a developer or prepare for becoming a developer advocate. In this article, you'll learn what ambassadors programs are and what they can offer you. I've also curated a list of current ambassador programs for you.

Getting Started in Developer Relations Book Resources

If you're curious about dev rel but don't know where to start, Getting Started in Developer Relations is the book for you. This article is a supplement to the book and includes links and resources to help you in your journey.

Building a Learning System to Stay Sharp as a Developer Advocate

Managing Time as a Developer Advocate (Without Losing Your Mind)

Developer Relations can be dizzying and overwhelming at first. Without some good systems in place, it would be incredibly easy to work all the time. In this article, I share lessons I've learned for being productive while having a life.