Hi, I'm Sam! 👋
It's really nice to meet you. I'm an experienced Director of Developer Relations (currently at Writer, previously at Auth0/Okta), a devtools startup advisor and investor, an instructor for egghead, and the author of Getting Started in Developer Relations. I live in the PNW with my family and our scruffy dog and love spending time outside whenever I can. You learn about what I'm up to at my now page and what gear and software I'm using at my uses page.
Growing as an organization leader, a manager, a developer, or a developer advocate is not easy. I'm here to help you as best I can, not by giving you vague motivational speeches, but by sharing practical microskills that compound and become transformative.
If you're just getting to know me, start here:
- The Painfully Shy Developer's Guide to Networking for a Better Job (Without Being Creepy)
- Managing Time as a Developer Advocate (Without Losing Your Mind)
- Where to Start with AWS as a Developer
- How to Ask for Feedback
- How to Self-Mentor
- How to Finish What You Start
- How to Start Doing Dev Rel Right Now
- Get Started with Obsidian as a Developer
- Embrace 1% Days
- When and How to Charge for Your Content
- Growing Your Career as a Developer Advocate
- Understanding and Recovering from Burnout
- Building a Developer Motion
If you like these, feel free to:
- Sign up for the Developer Microskills newsletter at the bottom of the page,
- Check out all my articles, and
- Find me on X, LinkedIn, and Bluesky.
Books & Courses
I also write books and make video courses! I love making complex topics accessible to new learners.
Getting Started in Developer Relations
Travel, learn, and teach — all on the clock.
Get the book →
