Hi, I'm Sam! 👋
It's really nice to meet you. I'm a Product Manager focused on developer tools and AI (currently at WRITER, an enterprise AI platform). I spent years leading Developer Relations at Auth0/Okta, which gave me a deep understanding of how developers think and what they actually need from products. I also wrote Getting Started in Developer Relations. I live in the PNW with my family and our scruffy dog and love spending time outside whenever I can. Learn what I'm up to on my now page and what gear and software I use on my uses page.
Growing as a product leader, an engineer, or any kind of knowledge worker is not easy. I'm here to help you as best I can, not by giving you vague motivational speeches, but by sharing practical microskills that compound and become transformative.
If you're just getting to know me, start here:
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Books & Courses
I also write books and make video courses! I love making complex topics accessible to new learners.
Getting Started in Developer Relations
Travel, learn, and teach — all on the clock.
Get the book →